Company: Southern Cosmetics, Inc. .
OTC: SHCM

Southern Cosmetics, Inc. (OTC: SHCM) announces plans to redesign the Esteem by Naomi Judd labeling to meet customers needs.

LONG BEACH, Calif., March 10 /PRNewswire-FirstCall/ -- Southern Cosmetics, Inc. (OTC: SHCM) announces plans to redesign the Esteem by Naomi Judd labeling to meet customers needs. Based on customer feedback, the redesign of the Esteem(R) product labeling creates a simple, systematic and visual approach to their skincare products and incorporates a logical, graphically appealing symbol and numbering system to convey distinctive product features to the customer.

Southern Cosmetics has integrated within its new labeling an easy to use numbering system with creative symbols to indicate what products to use and the time of day that they are most effective. The labels were designed to help cut down the amount of time customers spend using the product in the most effective manor. "The labels will be more visually appealing, project strong brand differentiation, and will be simpler for the customer to use," says Catherine Basinger, CEO of Southern Cosmetics.

The goal of Southern Cosmetics is to provide customers with an optimal skincare experience by utilizing quality skincare products that are easy to use. "During the planning phase, our customers have shared with us that the new labeling clearly communicates what each product is, when to use the products, and is more user-friendly. We are excited that our new labeling visually reflects the ease of our product and will give a fresh new look to Esteem by Naomi Judd," concludes Catherine Basinger.

About Southern Cosmetics, Inc.

Southern Cosmetics, Inc. is a progressive marketing company that specializes in research-based dermatological products that focus on healthy living and anti-aging.

To find out more about Southern Cosmetics (OTC: SHCM), visit our websites at www.southerncosmetics.com and www.mynaomi.com .

About Naomi Judd To learn more about Naomi Judd, visit her website at www.naomijudd.com

DISCLAIMER:
This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products and services or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law.